Independent programmatic exchange

We don’t sell apps, we sell content environments.

Markapp connects brands and agencies with premium CTV, mobile app and web inventory, matched on context rather than personal identifiers. One exchange, three products, 15B+ impressions every month.

FT1000 2026: #2 fastest-growing software company in Europe, #11 overall

Google Authorized Buyer

IAB Europe TCF registered vendor

Member of IAB Europe

Member of IAB Hellas

Member of IAB MENA

15B+

monthly impressions across CTV, app and web

60%

of traffic from North America, 30% from EMEA, the balance from APAC and LATAM

50+

global publisher and developer partners

Products

Intelligence, activation and operations in one stack.

Three products built to work together, plus AI Shelf, which shows how AI assistants talk about a brand.

Pantheon

Contextual intelligence engine and SSP for CTV and mobile apps. Cookieless, built on IAB Content Taxonomy 3.1.

Harion

DSP for branding and performance across CTV, mobile and web. Self-serve or managed.

MarkDash

Reporting and partner operations platform: live performance, optimisation signals and billing in one place.

AI Shelf

Brand visibility in AI answers: how often ChatGPT, Claude, Gemini and Perplexity name a brand, and the fixes that win more answers.

How it works

Supply, exchange, demand: one graph across CTV, app and web.

Every impression carries its content signals from the screen to the buyer. Nothing depends on cookies or user IDs.

01 SUPPLY

CTV, apps and web

CTV apps, OEMs, mobile apps and web publishers make their inventory available with full content context.

02 EXCHANGE

Markapp and Pantheon

Pantheon classifies each content environment in real time and packages it for buyers, IAB TCF compliant and OpenRTB native.

03 DEMAND

DSPs, agencies, brands

Buyers, including Harion, bid on context they can verify, with brand safety and IVT protection built in.

Solutions

Built for both sides of the trade.

For advertisers and agencies

Programmatic media buying across web, apps and CTV
Contextual and cookieless targeting
Omnichannel and cross-device orchestration
Self-serve DSP or managed execution
Dynamic creative and engagement formats

For publishers, app developers and OEMs

Publisher and app monetisation with premium demand
Brand safety, IVT protection and global compliance
Analytics, reporting and billing automation through MarkDash
Direct integrations across CTV, app and web

Trading partners

Trusted across the supply chain.

Insights

Latest from Markapp

Events

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