Connected TV (CTV) advertising is revolutionizing programmatic media by combining the precision of digital advertising with the broad reach of traditional television. This new trend allows advertisers to leverage programmatic technology to target audiences with greater accuracy across streaming platforms and smart TVs. CTV advertising offers enhanced targeting capabilities, including demographic, behavioral, and contextual targeting, which drives more efficient ad spend and improved ROI. As more viewers shift to streaming services, CTV advertising is becoming a critical component of integrated media strategies, enabling brands to reach engaged audiences in a more personalized and measurable way.
MarkApp Media Ltd & Rakuten TV Partnership
MarkApp Media Ltd has recently formed a strategic partnership with Rakuten TV for the European region, mainly in Spain, France & UK, a move that significantly enhances their digital media solutions. Through this collaboration, MarkApp Media Ltd will now offer Rakuten TV’s premium inventory to their advertisers, integrating top-tier streaming content into their programmatic campaigns. This partnership not only expands MarkApp’s inventory options but also provides advanced cross-device targeting solutions, enabling advertisers to deliver more precise and effective campaigns across multiple screens.
About MarkApp Media Ltd
MarkApp Media Ltd is a leading digital media agency specializing in delivering innovative advertising solutions and programmatic media strategies. With a focus on leveraging cutting-edge technology and data-driven insights, MarkApp Media partners with a diverse range of platforms and media providers to optimize ad performance and reach. Their extensive network of partners and comprehensive service offerings, position them as a key player in the evolving landscape of digital advertising.
About Rakuten TV
Rakuten TV is a prominent streaming service offering a wide array of premium content, including movies, TV shows, and exclusive series. Known for its high-quality streaming experience and diverse content library, Rakuten TV provides viewers with a compelling alternative to traditional television. By integrating with advertisers through platforms like MarkApp’s AI enhanced programmatic ad-exchange, Rakuten TV also offers valuable inventory that enhances targeting and engagement in the digital advertising space.