The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary blockchain system. Their recent partnership signals a significant advancement in programmatic media, blending cutting-edge technology with expansive global reach.
MarkApp Media: Innovating Mobile and Connected TV Advertising
MarkApp has carved a name for itself as a frontrunner in the realm of digital advertising, harnessing AI solutions to drive impactful engagement across mobile apps and connected TV (CTV) environments. What makes MarkApp truly unique is its ability to blend programmatic advertising with AI-driven optimization. The company’s expertise in understanding user behavior and delivering contextually relevant ads has transformed how brands approach mobile and CTV advertising.
By leveraging data science, MarkApp Media creates highly personalized ad experiences. This ensures that advertisers can reach their target audience with precision, increasing both the effectiveness of campaigns and return on investment (ROI). MarkApp’s commitment to innovation extends across the entire digital ecosystem, from advanced audience segmentation to dynamic ad placements, making it an ideal partner for forward-thinking brands.
Portuma: The Powerhouse of Ingame Advertising
Portuma has emerged as a game-changer in the realm of ingame advertising, offering brands a direct line to millions of gamers worldwide. With over 5 million daily active users across 170 countries, Portuma provides brands with an unparalleled opportunity to reach diverse, engaged audiences through console, PC, mobile, and metaverse games. What truly sets Portuma apart is its blockchain-based system, which ensures transparency, security, and seamless transactions within the gaming advertising ecosystem.
The blockchain system not only enhances trust but also enables Portuma to offer advanced tracking capabilities, allowing advertisers to measure the performance and impact of their campaigns in real time. This decentralized approach ensures that every ad placement is secure, verifiable, and resistant to fraud—a key concern in the rapidly expanding world of digital advertising.
The Partnership: A New Era of Programmatic Media
The partnership between MarkApp and Portuma marks the beginning of a new chapter in programmatic media collaboration. By combining MarkApp’s AI-driven solutions with Portuma’s in game advertising expertise, the collaboration aims to deliver next-level ad experiences that are immersive, targeted, and dynamic.
With this partnership, brands can now seamlessly integrate their advertisements across mobile apps, connected TV, and ingame environments, benefiting from enhanced user targeting, engagement metrics, and performance analytics. MarkApp’s advanced data capabilities will complement Portuma’s extensive reach within the gaming community, allowing for personalized ad delivery across multiple platforms, including the metaverse—an increasingly important frontier for digital advertisers.
A Global Reach with Local Expertise
What makes this partnership particularly impactful is its global reach. Portuma’s presence in 170 countries, coupled with MarkApp’s expertise in AI-driven media solutions, ensures that brands can now reach their audience anytime, anywhere. Whether through immersive ingame ads, highly engaging mobile campaigns, or interactive connected TV placements, the possibilities for brands are endless.
Moreover, with Portuma’s strong base of users across console, PC, and mobile games, this collaboration will cater to diverse demographics, from casual mobile gamers to dedicated console enthusiasts. The inclusion of blockchain technology further enhances the appeal of this partnership, offering brands a transparent and secure way to advertise in the evolving digital landscape.
The MarkApp and Portuma partnership represents a significant step forward for the digital advertising industry. By merging AI technology with blockchain-based in game advertising, the collaboration creates a powerful platform for brands to engage with users across a multitude of environments, from mobile apps and connected TV to console and metaverse games.
As digital media continues to evolve, this partnership is poised to redefine how programmatic advertising operates, offering brands innovative solutions to reach their audiences with precision, transparency, and creativity. For both companies, this collaboration represents not just a business deal, but a visionary leap into the future of advertising, where AI, blockchain, and cross-platform engagement converge to create a seamless, impactful experience for users and brands alike.
