
Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising
The digital advertising landscape is on the brink of transformation with the advent of Web3. The integration of blockchain technology into AdTech can create an
The digital advertising landscape is on the brink of transformation with the advent of Web3. The integration of blockchain technology into AdTech can create an
MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding
The digital advertising ecosystem is undergoing a transformation, with brands and publishers continuously exploring new ways to engage users and drive revenue. One of the
Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s
The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan,
In recent years, programmatic audio advertising has emerged as a powerful tool in the digital marketing ecosystem. With the proliferation of music streaming services, podcasts,
MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint
Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix,
Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed
Programmatic advertising has always revolved around leveraging technology to connect the right audience with the right message at the perfect moment. As 2025 approaches, innovations
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