Every impression happens somewhere: in an article, on an app screen, in the middle of a streaming programme. Contextual intelligence is the technology that understands that “somewhere” in the fraction of a second before an ad is served, and tells the advertiser whether it is...
You press play on a cooking show. The first ad break arrives, and the ad is for kitchenware. Coincidence? Usually not. Here is how streaming TV ads work, and what it means for you as a viewer. What is connected TV? Connected TV is any...
AI now bids, paces, forecasts and reports at machine speed. The question for media leaders is no longer whether to use AI in programmatic advertising, but where to draw the line between what machines run and what people decide. The rule of thumb: automate decisions...
You search for a recipe or a product review and land on a page that reads oddly: smooth sentences that say very little, the same point repeated, no author, more ads than paragraphs. You may have found low-quality AI-generated content, sometimes called “AI slop”. Here...