adtech trends 2026

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MarkApp x Covatic: Smarter Audience Intelligence for CTV and Mobile

April 13, 2026/

MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first targeting and improved performance across CTV, mobile apps, and web environments. As identity signals continue to fragment, advertisers are rethinking how they understand and reach audiences across devices. MarkApp’s partnership con Covatic introduces a new...

MarkDash: Control Your Entire Operation

April 4, 2026/

Programmatic advertising generates massive amounts of data — but data alone is not enough. In a fragmented ecosystem where multiple platforms, partners, and channels coexist, the real challenge is transforming that data into actionable intelligence. The Challenge: Data Without Clarity Today’s programmatic landscape is defined...