How AI transforms Adtech
Adtech is rapidly transforming through AI and machine learning, which allow marketers to create more personalized, efficient, and impactful advertising experiences. Here are key trends and use cases of AI in adtech, each bringing tangible benefits to consumers and advertisers alike: 1. Personalized Targeting and Predictive Analytics AI helps analyze extensive datasets, recognizing patterns in […]
AdTech Trends in September 2024: Impact on Publicly Traded Companies
As September 2024 unfolds, the advertising technology (adtech) landscape is experiencing transformative shifts. Driven by advancements in technology and evolving consumer expectations, these trends are reshaping the industry and affecting publicly traded companies like Criteo, PubMatic, Magnite, Microsoft, and others. Here’s a look at the current adtech trends and their implications for these key players. […]
