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What Is Contextual Intelligence? A Guide for Advertisers

October 6, 2026/

Every impression happens somewhere: in an article, on an app screen, in the middle of a streaming programme. Contextual intelligence is the technology that understands that “somewhere” in the fraction of a second before an ad is served, and tells the advertiser whether it is...

AI in Programmatic: What to Automate, and What Must Stay Human

October 6, 2026/

AI now bids, paces, forecasts and reports at machine speed. The question for media leaders is no longer whether to use AI in programmatic advertising, but where to draw the line between what machines run and what people decide. The rule of thumb: automate decisions...