Premium Arabic CTV inventory is rapidly growing across MENA as advertisers shift budgets toward streaming, contextual targeting, and high-quality regional content environments. What was once considered an emerging channel is now becoming a core part of regional media strategies, particularly in markets such as the...
MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web. Through this integration, we are connected with Nexxen in two directions: via Harion DSP on the demand side,...
Explore how social video and CTV are converging into a unified video economy and how MarkApp enables advertisers to activate performance-driven campaigns across every screen. The industry continues to compare social video and Connected TV as competing channels. In reality, the market is moving toward...
Explore how agentic markets are transforming programmatic advertising in 2026, enabling autonomous decision-making, smarter bidding, and scalable performance across CTV, mobile apps, and web. Programmatic advertising has always been driven by automation — but in 2026, automation is evolving into autonomy. The emergence of agentic...
MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first targeting and improved performance across CTV, mobile apps, and web environments. As identity signals continue to fragment, advertisers are rethinking how they understand and reach audiences across devices. MarkApp’s partnership con Covatic introduces a new...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....
Discover how contextual intelligence is reshaping programmatic advertising in 2026 and how MarkApp’s ecosystem enables privacy-first performance across CTV, mobile apps, and web. The foundations of digital advertising are changing fast. Identity-based targeting is losing effectiveness as cookies disappear, signal fragmentation increases, and privacy regulations...