MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first targeting and improved performance across CTV, mobile apps, and web environments. As identity signals continue to fragment, advertisers are rethinking how they understand and reach audiences across devices. MarkApp’s partnership con Covatic introduces a new...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....
Discover how contextual intelligence is reshaping programmatic advertising in 2026 and how MarkApp’s ecosystem enables privacy-first performance across CTV, mobile apps, and web. The foundations of digital advertising are changing fast. Identity-based targeting is losing effectiveness as cookies disappear, signal fragmentation increases, and privacy regulations...