Premium Arabic CTV inventory is rapidly growing across MENA as advertisers shift budgets toward streaming, contextual targeting, and high-quality regional content environments. What was once considered an emerging channel is now becoming a core part of regional media strategies, particularly in markets such as the...
MarkApp partners with VIZIO Ads to expand premium CTV reach, enabling smarter audience activation, contextual targeting, and scalable advertising across connected TV environments. Connected TV continues to reshape the global advertising landscape, with smart TV environments becoming one of the most valuable channels for premium...
Explore how CTV advertising is evolving in 2026 and how MarkApp enables scalable, transparent monetization across global premium inventory. Connected TV is no longer an emerging channel, it is now one of the fastest-growing segments in digital advertising. However, scaling CTV comes with structural challenges...
From Reach to Infrastructure, Trust, and Measurability Connected TV in Europe has officially moved beyond its experimental phase. By 2026, CTV is no longer evaluated as an “emerging channel” or a branding add-on. It is increasingly treated as core video infrastructure, subject to the same...