Explore how social video and CTV are converging into a unified video economy and how MarkApp enables advertisers to activate performance-driven campaigns across every screen. The industry continues to compare social video and Connected TV as competing channels. In reality, the market is moving toward...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....