AI now bids, paces, forecasts and reports at machine speed. The question for media leaders is no longer whether to use AI in programmatic advertising, but where to draw the line between what machines run and what people decide. The rule of thumb: automate decisions...
The demand side is entering its agentic era. The DSPs that thrive will set outcomes, not bids — and that shift changes what performance media can be. For fifteen years the demand-side platform has been, at its core, a very fast calculator. Buyers set rules,...
Recent conversations with agency partners across markets point to a clear shift in priorities. The focus is moving beyond surface-level optimization into a deeper evaluation of how media investments actually perform across the full ecosystem. What Agencies Are Prioritizing Now Transparency in pricing and fees...