As part of our 2025 European market expansion, the MarkApp team visited Madrid to engage with leading agencies, publishers, and technology partners, exploring new opportunities across web, mobile app, CTV, and digital out-of-home (DOOH) channels. Spain’s advertising landscape has undergone a remarkable transformation in recent...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
The publishing landscape has dramatically shifted, and traditional monetization methods have evolved significantly. Publishers today grapple with declining direct traffic, evolving social media dynamics, and increasingly fragmented audience attention. To thrive in this challenging digital ecosystem, publishers must embrace new strategies emphasizing quality content, innovative...