Curated programmatic marketplaces are reshaping digital advertising by prioritizing quality, transparency, and performance across CTV, mobile apps, and web environments. Introduction For years, programmatic advertising was driven by one primary objective: scale. The industry focused on accessing more inventory, more impressions, and more reach. But...
Retail media is evolving into a broader commerce-driven advertising ecosystem across CTV, mobile apps, and web, reshaping how brands connect media investment with measurable business outcomes. What began as sponsored placements inside e-commerce environments is rapidly evolving into a broader commerce-driven media ecosystem extending across...
Today, we are proud to announce that MarkApp is officially recognized as a Google Authorized Buyer through our omnichannel buying platform, Harion DSP, reinforcing our commitment to scalable, high-quality, and performance-driven media execution across global markets. Trust, transparency, and technical compliance have become critical differentiators...
Premium Arabic CTV inventory is rapidly growing across MENA as advertisers shift budgets toward streaming, contextual targeting, and high-quality regional content environments. What was once considered an emerging channel is now becoming a core part of regional media strategies, particularly in markets such as the...
MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web. Through this integration, we are connected with Nexxen in two directions: via Harion DSP on the advertiser and...
Explore how social video and CTV are converging into a unified video economy and how MarkApp enables advertisers to activate performance-driven campaigns across every screen. The industry continues to compare social video and Connected TV as competing channels. In reality, the market is moving toward...
MarkApp partners with VIZIO Ads to expand premium CTV reach, enabling smarter audience activation, contextual targeting, and scalable advertising across connected TV environments. Connected TV continues to reshape the global advertising landscape, with smart TV environments becoming one of the most valuable channels for premium...
MarkApp partners with BidSwitch to enhance global demand connectivity, improve supply-path efficiency, and scale performance across CTV, mobile apps, and web. As programmatic advertising continues to scale globally, efficient connectivity between supply and demand has become a critical factor in performance. MarkApp’s partnership con BidSwitch...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....
Explore how CTV advertising is evolving in 2026 and how MarkApp enables scalable, transparent monetization across global premium inventory. Connected TV is no longer an emerging channel, it is now one of the fastest-growing segments in digital advertising. However, scaling CTV comes with structural challenges...
MarkApp will participate in POSSIBLE Miami 2026, one of the most influential gatherings of marketing and advertising leaders in North America. The event, taking place April 27–29 in Miami Beach, brings together global brands, agencies, technology providers, and media companies to explore the future of...