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Harion DSP: Smarter Buying Across Every Screen

April 4, 2026/

Discover how Harion DSP by MarkApp enables brands and agencies to unify performance and branding strategies across CTV, mobile apps, and web within a single omnichannel platform. Programmatic advertising is becoming increasingly complex. Fragmented channels, multiple devices, and evolving buying models have made it harder...

The End of Identity-Based Advertising: Why Context Is Taking Control in 2026

April 1, 2026/

Discover how contextual intelligence is reshaping programmatic advertising in 2026 and how MarkApp’s ecosystem enables privacy-first performance across CTV, mobile apps, and web. The foundations of digital advertising are changing fast. Identity-based targeting is losing effectiveness as cookies disappear, signal fragmentation increases, and privacy regulations...