programmatic trends 2026

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MarkApp x BidSwitch: Expanding Global Demand with Smarter Connectivity

April 13, 2026/

MarkApp partners with BidSwitch to enhance global demand connectivity, improve supply-path efficiency, and scale performance across CTV, mobile apps, and web. As programmatic advertising continues to scale globally, efficient connectivity between supply and demand has become a critical factor in performance. MarkApp’s partnership con BidSwitch...

Harion DSP: Smarter Buying Across Every Screen

April 4, 2026/

Discover how Harion DSP by MarkApp enables brands and agencies to unify performance and branding strategies across CTV, mobile apps, and web within a single omnichannel platform. Programmatic advertising is becoming increasingly complex. Fragmented channels, multiple devices, and evolving buying models have made it harder...