Every impression happens somewhere: in an article, on an app screen, in the middle of a streaming programme. Contextual intelligence is the technology that understands that “somewhere” in the fraction of a second before an ad is served, and tells the advertiser whether it is...
In programmatic advertising, performance conversations tend to begin with CPMs, fill rates, win rates, and revenue. Yet one of the most important decisions happens before any auction takes place: which bid requests should be sent in the first place? That is the role of QPS...
Explore how agentic markets are transforming programmatic advertising in 2026, enabling autonomous decision-making, smarter bidding, and scalable performance across CTV, mobile apps, and web. Programmatic advertising has always been driven by automation — but in 2026, automation is evolving into autonomy. The emergence of agentic...