Curated programmatic marketplaces are reshaping digital advertising by prioritizing quality, transparency, and performance across CTV, mobile apps, and web environments. Introduction For years, programmatic advertising was driven by one primary objective: scale. The industry focused on accessing more inventory, more impressions, and more reach. But...
MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web. Through this integration, we are connected with Nexxen in two directions: via Harion DSP on the advertiser and...
MarkApp partners with BidSwitch to enhance global demand connectivity, improve supply-path efficiency, and scale performance across CTV, mobile apps, and web. As programmatic advertising continues to scale globally, efficient connectivity between supply and demand has become a critical factor in performance. MarkApp’s partnership con BidSwitch...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....
From Reach to Infrastructure, Trust, and Measurability Connected TV in Europe has officially moved beyond its experimental phase. By 2026, CTV is no longer evaluated as an “emerging channel” or a branding add-on. It is increasingly treated as core video infrastructure, subject to the same...