While the U.S. has led the CTV monetization race, Europe is now catching up — with Central and Eastern Europe (CEE) emerging as a fast-growing hub for programmatic CTV innovation. MarkApp’s official registration as an IAB Europe TCF vendor underscores its leadership in privacy, transparency,...
As Europe strengthens its data protection frameworks, data clean rooms — or “data banks” — are becoming essential for privacy-compliant audience collaboration between brands, agencies, and publishers. These environments allow secure data matching without exposing personal information, aligning with GDPR and IAB Europe’s evolving TCF...
Google’s long-promised phase-out of third-party cookies in Chrome, originally scheduled for 2022, has seen several delays. As of July 2025, the cookie deprecation is still partially rolled out, with significant friction between privacy compliance, publisher monetization, and advertiser readiness. Current Status Chrome now blocks third-party...
MarkApp Media LTD, a prominent player in digital advertising and media technology solutions, proudly announces its successful registration as an approved vendor within the Transparency and Consent Framework (TCF) managed by IAB Europe. About IAB & IAB Europe The Interactive Advertising Bureau (IAB) is a...