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The Rise of Curated Programmatic: Why Quality Is Replacing Scale

June 15, 2026/

Curated programmatic marketplaces are reshaping digital advertising by prioritizing quality, transparency, and performance across CTV, mobile apps, and web environments. Introduction For years, programmatic advertising was driven by one primary objective: scale. The industry focused on accessing more inventory, more impressions, and more reach. But...

MarkApp Partners with FreeWheel to expand Premium CTV Supply and Transparency

April 13, 2026/

As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....