Programmatic is done chasing volume. The next value pool belongs to curated, high-quality supply — and to the platforms that can prove what they are selling. For most of its history, programmatic advertising optimised for one thing: more. More impressions, more reach, more supply paths,...
Connected TV is now the fastest-growing channel in digital advertising. Its biggest constraint is no longer supply or demand — it is trust. Connected TV has won the audience. More than two-thirds of television viewing now happens on streaming devices, and CTV is outpacing every...
Recent conversations with agency partners across markets point to a clear shift in priorities. The focus is moving beyond surface-level optimization into a deeper evaluation of how media investments actually perform across the full ecosystem. What Agencies Are Prioritizing Now Transparency in pricing and fees...
Strengthening Global Infrastructure with Regional Commitment MarkApp officially announces its membership in IAB MENA, reinforcing our commitment to building structured, transparent, and technology-driven growth across the Middle East and North Africa region. This milestone follows our established presence within the global IAB ecosystem, including active...