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Why Social Video and CTV Are Converging Into One Video Economy

May 11, 2026/

Explore how social video and CTV are converging into a unified video economy and how MarkApp enables advertisers to activate performance-driven campaigns across every screen. The industry continues to compare social video and Connected TV as competing channels. In reality, the market is moving toward...

Scaling CTV in 2026— Transparency Is the Real Differentiator

April 1, 2026/

Explore how CTV advertising is evolving in 2026 and how MarkApp enables scalable, transparent monetization across global premium inventory. Connected TV is no longer an emerging channel, it is now one of the fastest-growing segments in digital advertising. However, scaling CTV comes with structural challenges...