The advertising technology ecosystem is complex, with multiple demand sources, bidding mechanisms, and monetization strategies available for publishers and app developers. Among the most effective solutions in programmatic advertising is Prebid, an open-source technology designed to optimize header bidding. Prebid.org, the governing body behind this...
The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan, and China are not only seeing exponential growth in streaming consumption but also leading the charge in adtech innovation. Here’s...
In recent years, programmatic audio advertising has emerged as a powerful tool in the digital marketing ecosystem. With the proliferation of music streaming services, podcasts, and connected devices, audio has evolved from a supplementary format to a core component of advertising strategies. This article explores...
Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the...
The latest insights into the gaming industry reveal transformative trends shaping its evolution. As competition intensifies, developers are adopting innovative monetization strategies, including subscription models, in-game advertising, and seasonal passes, to diversify revenue streams. Global expansion is a priority, with a focus on integrating localized...
As the biggest shopping event of the year, Black Friday is a proving ground for advertisers to capture attention and drive sales in an increasingly competitive digital landscape. Retail media, paired with the meteoric rise of connected TV (CTV) campaigns, is reshaping how brands target...
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