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The Burnout Nobody Talks About in Programmatic Operations

June 15, 2026/

When people talk about burnout in advertising, they usually focus on sales teams, agencies, or creative departments. Rarely do they talk about the teams sitting behind the dashboards. The teams monitoring campaigns at midnight. The teams troubleshooting delivery issues before clients notice them. The teams...

Scaling CTV in 2026— Transparency Is the Real Differentiator

April 1, 2026/

Explore how CTV advertising is evolving in 2026 and how MarkApp enables scalable, transparent monetization across global premium inventory. Connected TV is no longer an emerging channel, it is now one of the fastest-growing segments in digital advertising. However, scaling CTV comes with structural challenges...