Connected TV adoption across Asia-Pacific is accelerating faster than any other region globally, with markets like Indonesia, Taiwan, the Philippines, and Japan driving unprecedented growth. MarkApp’s contextual CTV infrastructure — Pantheon — is at the heart of this transformation. The platform analyzes content-level metadata, language,...
MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding our presence in the Southeast Asian market, fostering new relationships, and exploring innovative opportunities within the digital advertising and mobile...
The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan, and China are not only seeing exponential growth in streaming consumption but also leading the charge in adtech innovation. Here’s...