At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across gaming, mobile, and Connected TV environments.
Driving Innovation Through Cas.ai
Cas.ai is recognized for its expertise in scalable programmatic infrastructure, AI-driven media optimization, and deep integrations across supply and demand channels. Their capabilities complement MarkApp’s own ad exchange, Pantheon contextual bidder, and advanced automation stack — creating new opportunities for enriched audience targeting, cookieless activation, and cross-device monetization.
Together, we are shaping a partnership that prioritizes:
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AI-enhanced programmatic delivery that improves campaign performance through real-time data and contextual precision.
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Privacy-first innovation, aligned with IAB TCF standards, ensuring compliance across Europe, North America, and emerging markets.
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Cross-channel impact, unlocking incremental reach and value across gaming, mobile applications, web inventory, and Connected TV.
Expanding Through PSV Game Studio
As the in-house gaming arm of Cas.ai, PSV Game Studio brings a portfolio of highly engaging mobile games with global audiences. By integrating these apps into MarkApp’s SSP and Pantheon exchange, advertisers gain direct access to premium gaming environments, while developers benefit from yield optimization, dynamic creative solutions, and advanced monetization tools.
This collaboration enhances our existing supply stack of 1,500+ apps and 15+ billion monthly impressions by adding exclusive gaming inventory with strong retention and engagement metrics. It further strengthens our position as a trusted global programmatic partner for agencies, brands, and DSPs seeking brand-safe, high-quality supply.
Building the Future of AdTech Together
Our alliance with Cas.ai and PSV Game Studio reinforces MarkApp’s commitment to expanding premium supply, investing in innovation, and delivering measurable business outcomes for clients worldwide. As gaming continues to dominate consumer attention and programmatic spend, this partnership positions us at the forefront of performance-driven advertising.
We are excited to welcome Cas.ai and PSV Game Studio into the MarkApp partner ecosystem, and look forward to unlocking new growth opportunities across web, app, and CTV.
