Magnite and MarkApp Partner to Power Contextual Monetization Across Mobile Apps and Web in Emerging Regions MarkApp continues its mission to scale contextual monetization globally through a new partnership with Magnite, one of the world’s largest independent sell-side platforms. The collaboration strengthens MarkApp’s ability to...
At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem. Held annually in Cologne, Germany—and now expanding through DMEXCO Asia in Singapore—this event brings together the world’s foremost digital marketing innovators. A Brief History of DMEXCO Founded in 2009, DMEXCO...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan, and China are not only seeing exponential growth in streaming consumption but also leading the charge in adtech innovation. Here’s...