Every impression happens somewhere: in an article, on an app screen, in the middle of a streaming programme. Contextual intelligence is the technology that understands that “somewhere” in the fraction of a second before an ad is served, and tells the advertiser whether it is...
You search for a recipe or a product review and land on a page that reads oddly: smooth sentences that say very little, the same point repeated, no author, more ads than paragraphs. You may have found low-quality AI-generated content, sometimes called “AI slop”. Here...
The 2026 World Cup is the largest single advertising window in history , a 39-day surge across three host nations, sixteen host cities, and a global audience watching on more screens than any tournament before it. Analysts project the event will add roughly $10.5 billion...
From Reach to Infrastructure, Trust, and Measurability Connected TV in Europe has officially moved beyond its experimental phase. By 2026, CTV is no longer evaluated as an “emerging channel” or a branding add-on. It is increasingly treated as core video infrastructure, subject to the same...
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but often deliver inflated CPMs, unverifiable claims, and little to no improvement in campaign performance. Advertisers are increasingly questioning what they’re paying for — storytelling or results. At MarkApp, we take...