Connected TV adoption across Asia-Pacific is accelerating faster than any other region globally, with markets like Indonesia, Taiwan, the Philippines, and Japan driving unprecedented growth. MarkApp’s contextual CTV infrastructure — Pantheon — is at the heart of this transformation. The platform analyzes content-level metadata, language,...
MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
Unlocking underserved audiences through contextual intelligence Connected TV is no longer a question mark for brands and agencies—it is a priority channel. Consumer adoption, new streaming formats, and cross-device behaviors have cemented CTV as one of the fastest-growing environments in digital media. Yet the divide...
MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering attention, quality, and outcomes. This collaboration, launched in Q3 2025, establishes a high-impact alliance designed to transform the way advertisers and publishers connect across global digital channels. Equativ’s reputation as...
In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace – is redefining programmatic advertising. Built on ORTB 2.6, Pantheon automates campaign delivery across Connected TV, mobile apps, and the open web with unmatched contextual intelligence. At the core of Pantheon...
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but often deliver inflated CPMs, unverifiable claims, and little to no improvement in campaign performance. Advertisers are increasingly questioning what they’re paying for — storytelling or results. At MarkApp, we take...
2025 is being hailed as a breakout year for independent media agencies and for good reason. Armed with flexible teams, agile planning, and the freedom to test emerging formats, these agencies are increasingly outperforming legacy holding groups. At the heart of their success? The strategic...
As the advertising ecosystem matures, Connected TV (CTV) is outpacing expectations—both in consumer adoption and revenue generation. In 2025, CTV ad revenue is forecasted to rise by 26%, reflecting a massive shift in how advertisers allocate budget and reach their target audiences. At the forefront...
Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the...