As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps. At MarkApp, we’ve...
As consumer habits evolve, seasonal peaks like Memorial Day no longer represent just retail milestones—they’re now data-rich opportunities for contextual engagement across connected devices. With shoppers increasingly turning to Connected TV (CTV) to discover products and experiences during holiday seasons, marketers must shift strategies toward...
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