Recent conversations with agency partners across markets point to a clear shift in priorities. The focus is moving beyond surface-level optimization into a deeper evaluation of how media investments actually perform across the full ecosystem. What Agencies Are Prioritizing Now Transparency in pricing and fees...
MarkApp has been officially recognized in the FT1000: Europe’s Fastest-Growing Companies 2026, the annual ranking published by the Financial Times in collaboration with Statista. The list identifies the 1,000 companies across Europe that have achieved the highest revenue growth between 2021 and 2024, highlighting organizations...
Strengthening Global Infrastructure with Regional Commitment MarkApp officially announces its membership in IAB MENA, reinforcing our commitment to building structured, transparent, and technology-driven growth across the Middle East and North Africa region. This milestone follows our established presence within the global IAB ecosystem, including active...
This November, ATS Dubai 2026 by ExchangeWire arrives in the region for the first time, marking a significant milestone for the evolving digital advertising ecosystem across the UAE and GCC. As Premium Sponsors alongside The Trade Desk, MarkApp is proud to support the launch of...
Connected TV adoption across Asia-Pacific is accelerating faster than any other region globally, with markets like Indonesia, Taiwan, the Philippines, and Japan driving unprecedented growth. MarkApp’s contextual CTV infrastructure — Pantheon — is at the heart of this transformation. The platform analyzes content-level metadata, language,...
While the U.S. has led the CTV monetization race, Europe is now catching up — with Central and Eastern Europe (CEE) emerging as a fast-growing hub for programmatic CTV innovation. MarkApp’s official registration as an IAB Europe TCF vendor underscores its leadership in privacy, transparency,...
As Europe strengthens its data protection frameworks, data clean rooms — or “data banks” — are becoming essential for privacy-compliant audience collaboration between brands, agencies, and publishers. These environments allow secure data matching without exposing personal information, aligning with GDPR and IAB Europe’s evolving TCF...
Magnite and MarkApp Partner to Power Contextual Monetization Across Mobile Apps and Web in Emerging Regions MarkApp continues its mission to scale contextual monetization globally through a new partnership with Magnite, one of the world’s largest independent sell-side platforms. The collaboration strengthens MarkApp’s ability to...
As part of our 2025 European market expansion, the MarkApp team visited Madrid to engage with leading agencies, publishers, and technology partners, exploring new opportunities across web, mobile app, CTV, and digital out-of-home (DOOH) channels. Spain’s advertising landscape has undergone a remarkable transformation in recent...
As the digital advertising ecosystem across the Middle East and North Africa accelerates toward automation and AI-driven intelligence, MarkApp continues to deepen its footprint in the region. This month, the company’s leadership team visited Doha (October 21–24) and Dubai (October 24–29) to meet with current...
MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
Unlocking underserved audiences through contextual intelligence Connected TV is no longer a question mark for brands and agencies—it is a priority channel. Consumer adoption, new streaming formats, and cross-device behaviors have cemented CTV as one of the fastest-growing environments in digital media. Yet the divide...