Programmatic is done chasing volume. The next value pool belongs to curated, high-quality supply — and to the platforms that can prove what they are selling. For most of its history, programmatic advertising optimised for one thing: more. More impressions, more reach, more supply paths,...
Connected TV is now the fastest-growing channel in digital advertising. Its biggest constraint is no longer supply or demand — it is trust. Connected TV has won the audience. More than two-thirds of television viewing now happens on streaming devices, and CTV is outpacing every...
Google retired its cookie replacement in late 2025. The lesson for the industry is not that identity survived — it is that context never depended on it. In October 2025, after six years and enormous industry investment, Google formally wound down Privacy Sandbox and abandoned...
MarkApp is proud to announce that Pantheon, our real-time contextual decision engine for app and connected-TV inventory, has been shortlisted for Best New Product, as a platform reshaping programmatic CTV, at the 2026 European Video Awards, being recognised by VideoWeek Organised by VideoWeek, the EVAs...
Recent conversations with agency partners across markets point to a clear shift in priorities. The focus is moving beyond surface-level optimization into a deeper evaluation of how media investments actually perform across the full ecosystem. What Agencies Are Prioritizing Now Transparency in pricing and fees...
MarkApp has been officially recognized in the FT1000: Europe’s Fastest-Growing Companies 2026, the annual ranking published by the Financial Times in collaboration with Statista. The list identifies the 1,000 companies across Europe that have achieved the highest revenue growth between 2021 and 2024, highlighting organizations...
Strengthening Global Infrastructure with Regional Commitment MarkApp officially announces its membership in IAB MENA, reinforcing our commitment to building structured, transparent, and technology-driven growth across the Middle East and North Africa region. This milestone follows our established presence within the global IAB ecosystem, including active...
This November, ATS Dubai 2026 by ExchangeWire arrives in the region for the first time, marking a significant milestone for the evolving digital advertising ecosystem across the UAE and GCC. As Premium Sponsors alongside The Trade Desk, MarkApp is proud to support the launch of...
Connected TV adoption across Asia-Pacific is accelerating faster than any other region globally, with markets like Indonesia, Taiwan, the Philippines, and Japan driving unprecedented growth. MarkApp’s contextual CTV infrastructure — Pantheon — is at the heart of this transformation. The platform analyzes content-level metadata, language,...
While the U.S. has led the CTV monetization race, Europe is now catching up — with Central and Eastern Europe (CEE) emerging as a fast-growing hub for programmatic CTV innovation. MarkApp’s official registration as an IAB Europe TCF vendor underscores its leadership in privacy, transparency,...
As Europe strengthens its data protection frameworks, data clean rooms — or “data banks” — are becoming essential for privacy-compliant audience collaboration between brands, agencies, and publishers. These environments allow secure data matching without exposing personal information, aligning with GDPR and IAB Europe’s evolving TCF...
Magnite and MarkApp Partner to Power Contextual Monetization Across Mobile Apps and Web in Emerging Regions MarkApp continues its mission to scale contextual monetization globally through a new partnership with Magnite, one of the world’s largest independent sell-side platforms. The collaboration strengthens MarkApp’s ability to...