Business Visit to Jakarta: February 10-22nd

MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding our presence in the Southeast Asian market, fostering new relationships, and exploring innovative opportunities within the digital advertising and mobile ecosystem. Spearheading this visit is MarkApp’s Managing Director, Sotiris Oikonomou, […]

OTT & CTV Trends in APAC: The Rise of a Digital Entertainment Powerhouse

The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan, and China are not only seeing exponential growth in streaming consumption but also leading the charge in adtech innovation. Here’s a closer look at the trends shaping the OTT and […]

MarkApp & WedoTV: A Strategic Collaboration in the Expanding CTV/OTT Ecosystem

MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with a significant presence across the European Union (EU) and the […]

CTV: The Evolutionary Leap in Television and Digital Advertising

Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the most significant evolutions in this space is Connected TV (CTV), […]

Next-Gen Programmatic: Trends Driving the Future of Digital Ads

Programmatic advertising has always revolved around leveraging technology to connect the right audience with the right message at the perfect moment. As 2025 approaches, innovations in areas like AI, retail media, connected TV (CTV), and privacy-focused strategies are rapidly transforming the landscape. Here are the key trends shaping the future of programmatic advertising. 1. AI […]

MarkApp and Adform Establish Strategic Partnership in European Digital Media Space

MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web, mobile app, and Connected TV (CTV) inventories. By leveraging Adform’s […]

Key Trends Influencing the TV and Streaming Video Industry in Europe

The television and streaming video industry in Europe is poised for significant transformation, driven by technological advancements, changing viewer preferences, and evolving regulatory landscapes. As we navigate through 2024 and beyond, several key trends are expected to shape decision-making and redefine the landscape of entertainment consumption across the continent. 1. Rise of OTT and Streaming […]

MarkApp Media & Portuma: Pioneering Programmatic Media Collaboration

The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary […]

Pulsepoint Partners with MarkApp to Revolutionize Healthcare Marketing with Advanced SSP Integration

In a significant move set to redefine the landscape of healthcare marketing technology, Pulsepoint, a leader in digital media solutions, has announced a strategic partnership with MarkApp Media Ltd. This collaboration is poised to elevate Pulsepoint’s healthcare media plans by integrating MarkApp’s sophisticated Supply-Side Platform (SSP) capabilities, resulting in unparalleled cross-device targeting efficiency and enhanced […]