At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace – is redefining programmatic advertising. Built on ORTB 2.6, Pantheon automates campaign delivery across Connected TV, mobile apps, and the open web with unmatched contextual intelligence. At the core of Pantheon...
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but often deliver inflated CPMs, unverifiable claims, and little to no improvement in campaign performance. Advertisers are increasingly questioning what they’re paying for — storytelling or results. At MarkApp, we take...
The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem. Held annually in Cologne, Germany—and now expanding through DMEXCO Asia in Singapore—this event brings together the world’s foremost digital marketing innovators. A Brief History of DMEXCO Founded in 2009, DMEXCO...
Google’s long-promised phase-out of third-party cookies in Chrome, originally scheduled for 2022, has seen several delays. As of July 2025, the cookie deprecation is still partially rolled out, with significant friction between privacy compliance, publisher monetization, and advertiser readiness. Current Status Chrome now blocks third-party...
As we move deeper into a privacy-first digital era, the advertising world finds itself at a critical crossroads. Contextual advertising, once seen as a legacy method, has re-emerged as a scalable, future-proof strategy, while cookie-based advertising, despite its precision, faces mounting limitations. In 2025, the...
As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps. At MarkApp, we’ve...
2025 is being hailed as a breakout year for independent media agencies and for good reason. Armed with flexible teams, agile planning, and the freedom to test emerging formats, these agencies are increasingly outperforming legacy holding groups. At the heart of their success? The strategic...
As the advertising ecosystem matures, Connected TV (CTV) is outpacing expectations—both in consumer adoption and revenue generation. In 2025, CTV ad revenue is forecasted to rise by 26%, reflecting a massive shift in how advertisers allocate budget and reach their target audiences. At the forefront...
As consumer habits evolve, seasonal peaks like Memorial Day no longer represent just retail milestones—they’re now data-rich opportunities for contextual engagement across connected devices. With shoppers increasingly turning to Connected TV (CTV) to discover products and experiences during holiday seasons, marketers must shift strategies toward...
MarkApp is proud to announce a strategic partnership with NetCom TV, a premium vMVPD and FAST channel platform offering one of the most compelling content experiences in Connected TV today. This collaboration marks a significant expansion of MarkApp’s global CTV footprint, enabling advertisers to access...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...