Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

The digital advertising landscape is on the brink of transformation with the advent of Web3. The integration of blockchain technology into AdTech can create an ecosystem that prioritizes transparency, privacy, and efficiency. But what does Web3 truly mean for digital advertising, and what are the benefits and challenges of implementing blockchain solutions in AdTech? Let’s […]

Business Visit to Jakarta: February 10-22nd

MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding our presence in the Southeast Asian market, fostering new relationships, and exploring innovative opportunities within the digital advertising and mobile ecosystem. Spearheading this visit is MarkApp’s Managing Director, Sotiris Oikonomou, […]

Playable Ads in Programmatic Advertising: A New Era of Engagement and Monetization

The digital advertising ecosystem is undergoing a transformation, with brands and publishers continuously exploring new ways to engage users and drive revenue. One of the most exciting innovations in programmatic advertising is playable ads—interactive ad units that allow users to engage with a product, game, or service before making a decision. As ad fatigue becomes […]

Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape

Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and advancements in its ad-supported tier. By the end of 2024, […]

MarkApp & WedoTV: A Strategic Collaboration in the Expanding CTV/OTT Ecosystem

MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with a significant presence across the European Union (EU) and the […]

CTV: The Evolutionary Leap in Television and Digital Advertising

Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the most significant evolutions in this space is Connected TV (CTV), […]

Android XR: Transforming Digital Advertising Through Extended Reality

Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). As XR technologies mature, Android, with its extensive ecosystem and open-source nature, has stepped into the forefront with Android XR—a platform poised to revolutionize how developers build immersive […]

Revolutionizing Online Entertainment Booking: GoOut.gr and MarkApp’s Vision for Greece

In the bustling cultural hub of Athens, Greece, the digital landscape for event bookings has been forever transformed by GoOut.gr, an innovative online platform. This pioneering initiative, supported and nurtured by MarkApp, is set to redefine how individuals experience nightlife, dining, and live performances across the country. The Birth of GoOut.gr GoOut.gr emerged as a […]

MarkApp and Adform Establish Strategic Partnership in European Digital Media Space

MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web, mobile app, and Connected TV (CTV) inventories. By leveraging Adform’s […]

MarkApp Media & Portuma: Pioneering Programmatic Media Collaboration

The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary […]