MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
Unlocking underserved audiences through contextual intelligence Connected TV is no longer a question mark for brands and agencies—it is a priority channel. Consumer adoption, new streaming formats, and cross-device behaviors have cemented CTV as one of the fastest-growing environments in digital media. Yet the divide...
At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering attention, quality, and outcomes. This collaboration, launched in Q3 2025, establishes a high-impact alliance designed to transform the way advertisers and publishers connect across global digital channels. Equativ’s reputation as...
In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace – is redefining programmatic advertising. Built on ORTB 2.6, Pantheon automates campaign delivery across Connected TV, mobile apps, and the open web with unmatched contextual intelligence. At the core of Pantheon...
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but often deliver inflated CPMs, unverifiable claims, and little to no improvement in campaign performance. Advertisers are increasingly questioning what they’re paying for — storytelling or results. At MarkApp, we take...
The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem. Held annually in Cologne, Germany—and now expanding through DMEXCO Asia in Singapore—this event brings together the world’s foremost digital marketing innovators. A Brief History of DMEXCO Founded in 2009, DMEXCO...
Google’s long-promised phase-out of third-party cookies in Chrome, originally scheduled for 2022, has seen several delays. As of July 2025, the cookie deprecation is still partially rolled out, with significant friction between privacy compliance, publisher monetization, and advertiser readiness. Current Status Chrome now blocks third-party...
As we move deeper into a privacy-first digital era, the advertising world finds itself at a critical crossroads. Contextual advertising, once seen as a legacy method, has re-emerged as a scalable, future-proof strategy, while cookie-based advertising, despite its precision, faces mounting limitations. In 2025, the...
As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps. At MarkApp, we’ve...
2025 is being hailed as a breakout year for independent media agencies and for good reason. Armed with flexible teams, agile planning, and the freedom to test emerging formats, these agencies are increasingly outperforming legacy holding groups. At the heart of their success? The strategic...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...