Programmatic is done chasing volume. The next value pool belongs to curated, high-quality supply — and to the platforms that can prove what they are selling. For most of its history, programmatic advertising optimised for one thing: more. More impressions, more reach, more supply paths,...
Connected TV is now the fastest-growing channel in digital advertising. Its biggest constraint is no longer supply or demand — it is trust. Connected TV has won the audience. More than two-thirds of television viewing now happens on streaming devices, and CTV is outpacing every...
When people talk about burnout in advertising, they usually focus on sales teams, agencies, or creative departments. Rarely do they talk about the teams sitting behind the dashboards. The teams monitoring campaigns at midnight. The teams troubleshooting delivery issues before clients notice them. The teams...
Recent conversations with agency partners across markets point to a clear shift in priorities. The focus is moving beyond surface-level optimization into a deeper evaluation of how media investments actually perform across the full ecosystem. What Agencies Are Prioritizing Now Transparency in pricing and fees...