The 2026 World Cup is the largest single advertising window in history , a 39-day surge across three host nations, sixteen host cities, and a global audience watching on more screens than any tournament before it. Analysts project the event will add roughly $10.5 billion...
MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web. Through this integration, we are connected with Nexxen in two directions: via Harion DSP on the advertiser and...
MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first targeting and improved performance across CTV, mobile apps, and web environments. As identity signals continue to fragment, advertisers are rethinking how they understand and reach audiences across devices. MarkApp’s partnership con Covatic introduces a new...
Discover how contextual intelligence is reshaping programmatic advertising in 2026 and how MarkApp’s ecosystem enables privacy-first performance across CTV, mobile apps, and web. The foundations of digital advertising are changing fast. Identity-based targeting is losing effectiveness as cookies disappear, signal fragmentation increases, and privacy regulations...
How Demand-Side Practices Will Change and What the Market Should Expect The conversation around buyer identifiers in Europe has entered a new phase. The question is no longer whether regulation will tighten, but how demand-side platforms, agencies, and brands will adapt to a landscape where...
From Reach to Infrastructure, Trust, and Measurability Connected TV in Europe has officially moved beyond its experimental phase. By 2026, CTV is no longer evaluated as an “emerging channel” or a branding add-on. It is increasingly treated as core video infrastructure, subject to the same...
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but often deliver inflated CPMs, unverifiable claims, and little to no improvement in campaign performance. Advertisers are increasingly questioning what they’re paying for — storytelling or results. At MarkApp, we take...