When people talk about burnout in advertising, they usually focus on sales teams, agencies, or creative departments. Rarely do they talk about the teams sitting behind the dashboards. The teams monitoring campaigns at midnight. The teams troubleshooting delivery issues before clients notice them. The teams...
Curated programmatic marketplaces are reshaping digital advertising by prioritizing quality, transparency, and performance across CTV, mobile apps, and web environments. Introduction For years, programmatic advertising was driven by one primary objective: scale. The industry focused on accessing more inventory, more impressions, and more reach. But...
Today, we are proud to announce that MarkApp is officially recognized as a Google Authorized Buyer through our omnichannel buying platform, Harion DSP, reinforcing our commitment to scalable, high-quality, and performance-driven media execution across global markets. Trust, transparency, and technical compliance have become critical differentiators...
MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web. Through this integration, we are connected with Nexxen in two directions: via Harion DSP on the advertiser and...
Explore how social video and CTV are converging into a unified video economy and how MarkApp enables advertisers to activate performance-driven campaigns across every screen. The industry continues to compare social video and Connected TV as competing channels. In reality, the market is moving toward...
MarkApp partners with Lovin Dubai to expand premium local reach across the UAE, enabling high-impact, contextual, and performance-driven campaigns across web, mobile, and CTV. As digital advertising becomes increasingly global, the value of strong local media environments continues to grow. MarkApp’s partnership con Lovin Dubai...
MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first targeting and improved performance across CTV, mobile apps, and web environments. As identity signals continue to fragment, advertisers are rethinking how they understand and reach audiences across devices. MarkApp’s partnership con Covatic introduces a new...
MarkApp partners with BidSwitch to enhance global demand connectivity, improve supply-path efficiency, and scale performance across CTV, mobile apps, and web. As programmatic advertising continues to scale globally, efficient connectivity between supply and demand has become a critical factor in performance. MarkApp’s partnership con BidSwitch...
As Connected TV continues to scale globally, access to premium inventory and transparent supply paths has become a critical priority for advertisers and publishers. MarkApp’s latest partnership with FreeWheel marks a strategic step toward strengthening high-quality CTV supply and delivering greater control across programmatic environments....