Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

The digital advertising landscape is on the brink of transformation with the advent of Web3. The integration of blockchain technology into AdTech can create an ecosystem that prioritizes transparency, privacy, and efficiency. But what does Web3 truly mean for digital advertising, and what are the benefits and challenges of implementing blockchain solutions in AdTech? Let’s […]

Business Visit to Jakarta: February 10-22nd

MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding our presence in the Southeast Asian market, fostering new relationships, and exploring innovative opportunities within the digital advertising and mobile ecosystem. Spearheading this visit is MarkApp’s Managing Director, Sotiris Oikonomou, […]

Playable Ads in Programmatic Advertising: A New Era of Engagement and Monetization

The digital advertising ecosystem is undergoing a transformation, with brands and publishers continuously exploring new ways to engage users and drive revenue. One of the most exciting innovations in programmatic advertising is playable ads—interactive ad units that allow users to engage with a product, game, or service before making a decision. As ad fatigue becomes […]

Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape

Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and advancements in its ad-supported tier. By the end of 2024, […]

OTT & CTV Trends in APAC: The Rise of a Digital Entertainment Powerhouse

The Asia-Pacific (APAC) region has emerged as a dominant player in the global Over-the-Top (OTT) and Connected TV (CTV) market. Markets like Singapore, Indonesia, Japan, and China are not only seeing exponential growth in streaming consumption but also leading the charge in adtech innovation. Here’s a closer look at the trends shaping the OTT and […]

The Rise of Programmatic Audio Ads: Evolution and Cross-Device Targeting Benefits

In recent years, programmatic audio advertising has emerged as a powerful tool in the digital marketing ecosystem. With the proliferation of music streaming services, podcasts, and connected devices, audio has evolved from a supplementary format to a core component of advertising strategies. This article explores the evolution of programmatic audio ads, their technological advancements, and […]

MarkApp & WedoTV: A Strategic Collaboration in the Expanding CTV/OTT Ecosystem

MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with a significant presence across the European Union (EU) and the […]

CTV: The Evolutionary Leap in Television and Digital Advertising

Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the most significant evolutions in this space is Connected TV (CTV), […]

Android XR: Transforming Digital Advertising Through Extended Reality

Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). As XR technologies mature, Android, with its extensive ecosystem and open-source nature, has stepped into the forefront with Android XR—a platform poised to revolutionize how developers build immersive […]

Next-Gen Programmatic: Trends Driving the Future of Digital Ads

Programmatic advertising has always revolved around leveraging technology to connect the right audience with the right message at the perfect moment. As 2025 approaches, innovations in areas like AI, retail media, connected TV (CTV), and privacy-focused strategies are rapidly transforming the landscape. Here are the key trends shaping the future of programmatic advertising. 1. AI […]