As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps. At MarkApp, we’ve...
As the advertising ecosystem matures, Connected TV (CTV) is outpacing expectations—both in consumer adoption and revenue generation. In 2025, CTV ad revenue is forecasted to rise by 26%, reflecting a massive shift in how advertisers allocate budget and reach their target audiences. At the forefront...
As consumer habits evolve, seasonal peaks like Memorial Day no longer represent just retail milestones—they’re now data-rich opportunities for contextual engagement across connected devices. With shoppers increasingly turning to Connected TV (CTV) to discover products and experiences during holiday seasons, marketers must shift strategies toward...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has announced a strategic integration with MarkApp, joining its proprietary mobile app marketplace and programmatic bidder ecosystem known as PANTHEON. This partnership represents a convergence of premium mobile gaming supply and...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...
The linear marketing funnel is no longer the guiding model for consumer behavior—at least not according to Google. At the 2025 NewFronts in New York City, Kristen O’Hara, Google’s VP of Agency, Platform and Client Solutions, unveiled a new paradigm: one where streaming, scrolling, searching,...
Rakuten TV has announced a major partnership with TCL, one of the world’s leading consumer electronics brands, to deliver over 50 Free Ad-Supported Streaming TV (FAST) Channels to TCL Channel—the brand’s integrated streaming platform available across millions of smart TVs throughout Europe. This collaboration introduces...
MarkApp, a leading independent adtech company with a global footprint in mobile app, connected TV (CTV), and web monetization, today announced a strategic partnership with Sovrn, the industry’s premier provider of commerce intelligence, audience targeting, and publisher monetization solutions. This collaboration marks a significant milestone...
MarkApp Media LTD, a prominent player in digital advertising and media technology solutions, proudly announces its successful registration as an approved vendor within the Transparency and Consent Framework (TCF) managed by IAB Europe. About IAB & IAB Europe The Interactive Advertising Bureau (IAB) is a...
The publishing landscape has dramatically shifted, and traditional monetization methods have evolved significantly. Publishers today grapple with declining direct traffic, evolving social media dynamics, and increasingly fragmented audience attention. To thrive in this challenging digital ecosystem, publishers must embrace new strategies emphasizing quality content, innovative...
The retail media landscape is undergoing a seismic transformation, with digital commerce reshaping how brands, agencies, and retailers interact. As advertising spend continues to shift, retail media is emerging as one of the fastest-growing channels, redefining how brands connect with consumers and optimize their media...
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