As the digital advertising ecosystem across the Middle East and North Africa accelerates toward automation and AI-driven intelligence, MarkApp continues to deepen its footprint in the region. This month, the company’s leadership team visited Doha (October 21–24) and Dubai (October 24–29) to meet with current partners and explore new collaborations across the CTV, mobile, and web programmatic landscape.
These meetings mark an important phase in MarkApp’s MENA strategy, following a year of strong financial performance and innovation. With over 15 billion monthly impressions traded globally and a revenue growth of 250% YoY, MarkApp has emerged as one of the fastest-scaling independent AdTech platforms worldwide.
AdTech Trends Shaping the MENA Market
The MENA AdTech landscape is entering a period of rapid sophistication. Agencies and advertisers are prioritizing CTV expansion, privacy-compliant targeting, and AI-based contextual optimization. Local broadcasters and publishers are investing in FAST channels, OTT monetization, and data-driven storytelling, aligning with regional preferences for premium Arabic content and measurable outcomes.
MarkApp’s proprietary Pantheon contextual bidder directly supports these shifts, enabling cookie-less targeting, content-level analysis, and real-time contextual bidding across premium supply such as Rakuten, TCL, Scripps, and WedoTV.
Highlighting Strategic Partnerships and Global Recognition
Earlier this year, Yahoo Finance featured MarkApp’s partnership with Nexverse, a Dubai-based agency under Verse Innovations, underscoring the company’s commitment to building a localized presence and strengthening regional media collaborations. The alliance supports brands and agencies in accessing transparent, data-driven CTV and in-app inventory through MarkApp’s exchange and Pantheon contextual marketplace.
Simultaneously, Martechvibe, the leading marketing, technology, and advertising publication in the region, showcased MarkApp’s AI-driven contextual marketplace, emphasizing its five proprietary AI agents that power automation across campaign optimization, contextual intelligence, creative personalization, fraud prevention, and cross-device performance analytics. These AI agents represent the next generation of scalable automation in programmatic trading.
Shaping the Future of Contextual Advertising
MarkApp’s visit to Doha and Dubai reinforces its long-term vision of bridging global programmatic infrastructure with regional market intelligence. By combining its contextual technology, AI stack, and trusted partnerships, the company aims to empower advertisers, agencies, and publishers to operate more effectively in privacy-first, multi-device environments.
As the MENA region continues to evolve into a global AdTech hub, MarkApp remains committed to building sustainable, transparent, and high-performing media ecosystems.
