MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering attention, quality, and outcomes. This collaboration, launched in Q3 2025, establishes a high-impact alliance designed to transform the way advertisers and publishers connect across global digital channels.
Equativ’s reputation as a leading technology vendor is built on advanced curation solutions, a sustainability-first approach, and its CTV Enhancement Suite and retail media capabilities. By bringing this expertise into MarkApp’s ecosystem, the partnership sets a new benchmark for outcome-driven programmatic advertising.
At the core of this collaboration is Pantheon, MarkApp’s proprietary contextual bidder. Pantheon processes more than 15 billion impressions per month, delivering enriched bidstream intelligence and cookieless precision across CTV, mobile apps, and premium web inventory. Powered by its AI agents, Pantheon enables:
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Contextual Intelligence: Real-time analysis of content, genre, app category, and screen type without reliance on cookies.
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Floor-Price Optimization: Automated tuning of CPM thresholds to maximize yield while protecting demand quality.
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Creative Optimization: Dynamic alignment of rich media and video assets with audience engagement signals.
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Cross-Device Attribution: Smarter connections between platforms for performance measurement and holistic outcomes.
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IVT Protection: Integration with HUMAN and Pixalate for advanced fraud detection and traffic validation.
By combining Equativ’s sustainable curation and MarkApp’s Pantheon capabilities, advertisers gain higher transparency, superior targeting accuracy, and scalable CTV opportunities. Publishers, meanwhile, benefit from increased monetization through curated, brand-safe demand enriched with contextual AI signals.
This partnership reflects a shared commitment: to deliver advertising that is smarter, transparent, and sustainable, driving measurable business outcomes without compromising consumer trust.
