Blog

Products

The Curation Decade: Why Premium Environments Beat Infinite Scale

Programmatic is done chasing volume. The next value pool belongs...

Products

The Transparency Dividend: What CTV’s Next Chapter Demands from Measurement

Connected TV is now the fastest-growing channel in digital advertising....

Products

Privacy Sandbox Is Gone. Context Is What’s Left Standing.

Google retired its cookie replacement in late 2025. The lesson...

Events

Pantheon Shortlisted for Best New Product at the 2026 European Video Awards

MarkApp is proud to announce that Pantheon, our real-time contextual...

Self-Improvement

The Burnout Nobody Talks About in Programmatic Operations

When people talk about burnout in advertising, they usually focus...

Beyond News

The Rise of Curated Programmatic: Why Quality Is Replacing Scale

Curated programmatic marketplaces are reshaping digital advertising by prioritizing quality,...

Beyond News

World Cup 2026 Advertising: The Real Tournament Is Happening on the Open Internet

The 2026 World Cup is the largest single advertising window...

Beyond News

From Retail Media to CTV: The Expansion of Commerce Advertising

Retail media is evolving into a broader commerce-driven advertising ecosystem...

News

MarkApp Becomes an Official Google Certified Buyer

Today, we are proud to announce that MarkApp is officially...

Beyond News

The Rise of Premium Arabic CTV Inventory Across MENA

Premium Arabic CTV inventory is rapidly growing across MENA as...

Partnerships

MarkApp x Nexxen: Expanding Connectivity Worldwide

MarkApp partners with Nexxen through both Harion DSP and Pantheon...