Products

Intelligence, activation and operations in one stack.

Pantheon reads the content environment, Harion buys it, MarkDash runs the operation and Shelf™ by Markapp shows how AI assistants talk about a brand. Together they cover the full trade across CTV, mobile apps and the web.

Contextual intelligence engine and SSP

Pantheon

Pantheon is Markapp’s proprietary contextual intelligence engine, built for Connected TV and mobile app environments in a privacy-first world. It enriches every impression in real time using content, device and environmental signals, without relying on cookies or user IDs.

By analysing content taxonomy, app genre, screen type, geo, language and engagement signals, Pantheon enables relevant, brand-safe bidding at scale. Buyers gain stronger performance and stability, while publishers benefit from better demand alignment and yield quality.

Key capabilities

Cookieless, built on IAB Content Taxonomy 3.1
Fully IAB TCF compliant and OpenRTB native
Integrated with leading IVT and brand safety frameworks
Real-time enrichment for CTV and mobile app supply

Omnichannel performance and branding DSP

Harion

Harion is Markapp’s demand-side platform for brands and agencies running branding and performance strategies across CTV, mobile app and web inventory, within one omnichannel buying environment.

It combines advanced DMP capabilities, cross-device retargeting and real-time optimisation to drive measurable outcomes, with a focus on high-ROAS use cases for retail and performance-led advertisers.

Key capabilities

Self-serve or managed execution
Precise control over reach, frequency and outcomes
Cross-device retargeting and real-time optimisation
CPM, CPC or CPA buying models

Reporting and partner operations platform

MarkDash

MarkDash is Markapp’s centralised reporting and partner operations platform, with real-time visibility across media performance, optimisation signals and financial workflows.

Publishers, developers, OEMs, SSPs, brands and agencies use MarkDash to analyse trends, access live data and act on optimisation and billing in a single environment.

Key capabilities

Live performance and quality data
Optimisation and billing workflows in one place
Reporting, alerts and invoicing automation
Data access through APIs

Brand visibility in AI answers

Shelf by Markapp

Shelf by Markapp measures how often AI assistants such as ChatGPT, Claude, Gemini and Perplexity name a brand when customers ask them real questions, how it ranks against competitors, and which websites those answers cite.

It turns that evidence into specific fixes that help a brand win more answers, and tracks the result over time.