In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace – is redefining programmatic advertising. Built on ORTB 2.6, Pantheon automates campaign delivery across Connected TV, mobile apps, and the open web with unmatched contextual intelligence.
At the core of Pantheon is a suite of five AI agents, each managing a vital stage of the advertising lifecycle. Together, they transform media planning and execution into a fully automated, continuously optimized process.
Pantheon’s Active AI Agents
1. Campaign Builder Agent
Transforms a brand brief into a ready-to-launch contextual media plan, spanning YouTube, TikTok, Meta, CTV platforms, and programmatic exchanges. It automatically maps creatives, contextual parameters, and placements, reducing setup time from days to minutes.
2. Brand Safety & Relevance Agent
Guarantees that ads only appear in brand-safe, contextually appropriate environments, enriched by Pantheon’s real-time bidstream analysis of content, app categories, and audience signals.
3. Real-Time Optimization Agent
Combines floor-price tuning, geo-prioritization, and placement adjustments into a single optimization engine. This agent dynamically reallocates spend, adjusts CPMs, and filters low-yield connections to maximize engagement, viewability, and ROI.
4. Creative Intelligence Agent
Actively tests and recommends creative variations, dynamic formats, and cross-device storytelling strategies. By adapting to screen size, device type, and user behavior, it ensures maximum resonance across CTV and app environments.
5. Insights & Analytics Agent
Turns campaign data into predictive intelligence. From subscription tier signals to household cross-device patterns, this agent surfaces actionable insights and AI-generated recommendations that guide future planning.
ORTB 2.6 – CTV’s Contextual Superpower
Pantheon’s deployment of OpenRTB 2.6 unlocks contextual precision in Connected TV:
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Program & Channel Targeting – activate against specific shows, genres, or live events.
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Device & Screen Intelligence – match creatives to screen resolution, size, and operating system.
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Household Continuity – retarget the same user across CTV and mobile devices.
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Subscription & App Data – leverage app usage history and subscription tiers for contextual bidding.
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Geo & Daypart Layers – enrich targeting with real-time location and time-of-day context.
CTV is no longer just about reach — with Pantheon, it becomes a precision channel for measurable engagement.
Why It Matters
MarkApp’s Pantheon is not simply an exchange — it is an AI-powered contextual marketplace designed for advertisers who demand accountability, scale, and intelligence. With global access to 15+ billion monthly impressions and direct supply from partners like Rakuten, TCL, Scripps, & WedoTV, Pantheon ensures that campaigns are smarter, safer, and stronger across every screen.
Pantheon is delivering the future of contextual advertising today.
