MarkApp is delighted to announce the integration of Intent IQ, a global leader in AI and identity resolution, into Pantheon, our contextual bidder for CTV and mobile apps. This integration enhances campaign precision in a privacy-first world, creating unmatched value for advertisers and publishers alike.
Intent IQ is known for its IIQ ID, powering over 2 billion targeted ads daily across 80,000+ websites and apps. With 170+ granted patents, the company has pioneered technologies such as profile-based bidding, behavioral targeting, probabilistic cross-device attribution, and offline-to-online monetization.
Through this integration, Pantheon now delivers cookieless activation and attribution natively. Advertisers can target audiences more effectively, achieving deterministic accuracy without third-party cookies, while publishers benefit from Intent IQ’s cookieless monetization service, which consistently lifts yield.
Pantheon’s AI agent framework amplifies these benefits by:
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Bidstream Enrichment: Adding contextual, geo, and engagement signals to each impression in real time.
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Attribution Intelligence: Aligning with Intent IQ’s ID framework to provide measurable campaign lift.
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Cross-Device Matching: Mapping audience journeys across screens for more holistic targeting.
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Creative Matching: Aligning advertiser assets with context and behavior for improved engagement.
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Traffic Quality Assurance: Continuous IVT filtering to ensure only valid impressions are transacted.
This combination ensures advertisers achieve higher ROI from cookieless campaigns while publishers see stronger monetization across their inventory. Together, Pantheon and Intent IQ deliver a future-proof solution for programmatic buyers navigating the shift beyond cookies.
This integration marks a decisive milestone: the fusion of identity resolution, contextual intelligence, and AI-driven decisioning to power the next era of digital advertising.
