Magnite and MarkApp Partner to Power Contextual Monetization Across Mobile Apps and Web in Emerging Regions
MarkApp continues its mission to scale contextual monetization globally through a new partnership with Magnite, one of the world’s largest independent sell-side platforms. The collaboration strengthens MarkApp’s ability to deliver high-quality, privacy-compliant advertising across mobile app and web environments, with a strong focus on emerging APAC and MENA markets.
Through the integration, Magnite’s extensive global demand meets MarkApp’s proprietary Pantheon contextual bidder, enabling publishers and advertisers to access richer contextual insights, higher CPMs, and optimized yield performance.
Pantheon processes billions of bid requests per month, analyzing signals such as app category, content taxonomy, and device data to serve precisely matched ads without reliance on personal identifiers. Combined with Magnite’s cross-screen demand and advanced deal management, this partnership ensures efficient monetization and transparency across markets that are rapidly digitizing.
As mobile-first economies like Indonesia, UAE, and Saudi Arabia accelerate digital consumption, MarkApp and Magnite will work closely to enhance the programmatic value chain — delivering scalable, brand-safe, and performance-driven results for agencies and advertisers expanding in these high-growth regions.
