Contextual Intelligence Engine
Pantheon is MarkApp’s proprietary contextual intelligence engine, built for Connected TV and mobile app environments in a privacy-first world. It enriches every impression in real time using content, device, and environmental signals, without relying on cookies or user IDs.
By analyzing content taxonomy, app genre, screen type, geo, language, and engagement signals, Pantheon enables highly relevant, brand-safe bidding at scale. Buyers gain stronger performance and stability, while publishers benefit from improved demand alignment and yield quality.
Pantheon is fully IAB TCF compliant, OpenRTB native, and integrated with leading IVT and brand safety frameworks, powering future-ready contextual activation across MarkApp’s global supply.
Omnichannel Performance & Branding Platform
Harion is MarkApp’s Demand-Side Platform for brands and agencies executing both branding and performance strategies across CTV, mobile app & web inventory. It is designed to support full-funnel objectives within a unified omnichannel buying environment.
The platform combines advanced DMP capabilities, cross-device retargeting & real-time optimization to drive measurable outcomes, with a strong focus on high-ROAS use cases, particularly for retail and performance-led advertisers.
Harion enables precise control over reach, frequency, and outcomes, delivering accountable growth in a fragmented, multi-screen advertising ecosystem.
Reporting & Partner Operations Platform
MarkDash is MarkApp’s centralized reporting and partner operations platform, providing real-time visibility across media performance, optimization signals, and financial workflows.
Partners including publishers, developers, OEMs, SSPs, brands, and agencies use MarkDash to analyze trends through enriched visuals, access live data, and act on optimization and billing processes within a single environment.
Built for scale and efficiency, MarkDash turns reporting into actionable intelligence, supporting transparency, smarter decision-making, and streamlined operations across the MarkApp ecosystem.
