As part of our 2025 European market expansion, the MarkApp team visited Madrid to engage with leading agencies, publishers, and technology partners, exploring new opportunities across web, mobile app, CTV, and digital out-of-home (DOOH) channels. Spain’s advertising landscape has undergone a remarkable transformation in recent...
At MarkApp, we believe that powerful creative execution is just as critical as advanced programmatic technology when it comes to delivering meaningful results for brands, agencies, and publishers. That is why we are proud to announce our new partnership with Zira, a leading creative design...
MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
Unlocking underserved audiences through contextual intelligence Connected TV is no longer a question mark for brands and agencies—it is a priority channel. Consumer adoption, new streaming formats, and cross-device behaviors have cemented CTV as one of the fastest-growing environments in digital media. Yet the divide...
At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering attention, quality, and outcomes. This collaboration, launched in Q3 2025, establishes a high-impact alliance designed to transform the way advertisers and publishers connect across global digital channels. Equativ’s reputation as...
In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace – is redefining programmatic advertising. Built on ORTB 2.6, Pantheon automates campaign delivery across Connected TV, mobile apps, and the open web with unmatched contextual intelligence. At the core of Pantheon...
In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has announced a strategic integration with MarkApp, joining its proprietary mobile app marketplace and programmatic bidder ecosystem known as PANTHEON. This partnership represents a convergence of premium mobile gaming supply and...
MarkApp is proud to announce a strategic partnership with NetCom TV, a premium vMVPD and FAST channel platform offering one of the most compelling content experiences in Connected TV today. This collaboration marks a significant expansion of MarkApp’s global CTV footprint, enabling advertisers to access...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...
Programmatic Media Growth in MENA: How Mobile & CTV Are Powering the Region’s Next Digital WaveExploring the transformation of advertising in the UAE and how MarkApp is driving performance at scale Over the past five years, the digital media landscape across the Middle East and...
In a move that further accelerates our commitment to powering premium advertising experiences across Connected TV (CTV), Mobile App, and Web environments, MarkApp is proud to announce its strategic partnership with Amagi, a global leader in broadcast and streaming solutions. This collaboration brings together MarkApp’s...
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