In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has announced a strategic integration with MarkApp, joining its proprietary mobile app marketplace and programmatic bidder ecosystem known as PANTHEON. This partnership represents a convergence of premium mobile gaming supply and intelligent contextual media buying, offering advertisers performance-driven, brand-safe inventory powered by real-time data enrichment.
AdSpin Games, the gaming division of SpinX, boasts a portfolio of over 15 casual and hyper-casual mobile titles with more than 2 million installs globally and a monthly active user base exceeding 100,000. With top-tier engagement metrics (Day 1 retention at 42%, Day 7 at 14%) across key markets such as the US, Brazil, Mexico, Australia, Turkey, and the Philippines, AdSpin Games offers consistently monetizable inventory optimized for both user experience and advertiser outcomes.
Through this partnership, AdSpin will expose its rewarded video, interstitial, banner, and native placements to MarkApp’s high-intent demand layer. This includes buyers running direct CPI, CPA, and performance branding campaigns, benefiting from AdSpin’s full creative control and integrated monetization stack.
MarkApp’s proprietary marketplace, PANTHEON, is designed to deliver precision media through enriched bidstream data, layered contextual taxonomies, and real-time user intent signals. As a contextual DSP and media agency hybrid, MarkApp delivers over 7 billion monthly impressions globally across web, mobile apps, and CTV, with 60% of its demand rooted in North America and 30% in EMEA.
The PANTHEON system brings enhanced value to buyers by unlocking:
– Page-level and app-level categorization
– On-device data signals (where compliant)
– In-app event scoring and behavioral clusters
– Geo-intent and device performance segmentation
With AdSpin’s integration, the PANTHEON bidder now receives deterministic app engagement signals from AdSpin’s user graph, aligning ad delivery with granular in-game behaviors and frequency curves, improving campaign efficiency, reducing cost-per-result, and increasing ROAS for direct and programmatic advertisers.
What This Means for Advertisers
The synergy between AdSpin and MarkApp delivers measurable benefits for performance marketers, UA teams, and branding advertisers seeking contextual, brand-safe environments:
– High-quality O&O Supply: Access to AdSpin’s fully controlled game environments ensures brand safety and optimal ad placements.
– Real Contextual Targeting: PANTHEON enables buying on true in-game context—not just app bundles or categories, empowering relevance at the creative and placement level.
– Improved Conversion Economics: With install-to-engagement rates exceeding 60% in AdSpin’s rewarded placements, advertisers benefit from cost-efficient user acquisition funnels.
– Transparent Data Flow: Leveraging OpenRTB 2.6, all bid responses deliver full transparency in auction logic and inventory labeling, allowing DSPs and buyers to optimize in real time.
Looking Ahead
This collaboration reinforces MarkApp’s position as a curator of high-quality, contextual supply across mobile and CTV environments, while expanding AdSpin’s monetization opportunities through elevated demand partnerships. As the mobile ecosystem shifts further toward privacy-respectful, signal-rich buying environments, contextual alignment and O&O inventory control will define the new performance frontier.
Together, AdSpin Games and MarkApp are setting a new standard in mobile game monetization—where user engagement meets intelligent, performance-driven media buying.
