The television and streaming video industry in Europe is poised for significant transformation, driven by technological advancements, changing viewer preferences, and evolving regulatory landscapes. As we navigate through 2024 and beyond, several key trends are expected to shape decision-making and redefine the landscape of entertainment...
The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments,...
As September 2024 unfolds, the advertising technology (adtech) landscape is experiencing transformative shifts. Driven by advancements in technology and evolving consumer expectations, these trends are reshaping the industry and affecting publicly traded companies like Criteo, PubMatic, Magnite, Microsoft, and others. Here’s a look at the...
Connected TV (CTV) advertising is revolutionizing programmatic media by combining the precision of digital advertising with the broad reach of traditional television. This new trend allows advertisers to leverage programmatic technology to target audiences with greater accuracy across streaming platforms and smart TVs. CTV advertising...
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